{"id":26958,"date":"2026-10-22T11:50:36","date_gmt":"2026-10-22T17:50:36","guid":{"rendered":"https:\/\/genteopa.com\/central\/?p=26958"},"modified":"2026-10-22T11:52:13","modified_gmt":"2026-10-22T17:52:13","slug":"costa-rica-reune-a-mas-de-400-lideres-globales-para-trazar-el-futuro-de-la-inversion-extranjera-directa","status":"publish","type":"post","link":"https:\/\/genteopa.com\/central\/costa-rica-reune-a-mas-de-400-lideres-globales-para-trazar-el-futuro-de-la-inversion-extranjera-directa\/","title":{"rendered":"Costa Rica re\u00fane a m\u00e1s de 400 l\u00edderes globales para trazar el futuro de la inversi\u00f3n extranjera directa"},"content":{"rendered":"\n<p id=\"p-rc_c2cce8832bbc49ab-26\">Bajo el lema <strong>&#8220;Competitividad 2030: Forjando el Presente, Dise\u00f1ando el Futuro&#8221;<\/strong>, el Centro de Convenciones de Costa Rica acoge el IX Congreso de Zonas Francas.<sup><\/sup> El evento, convocado por la Asociaci\u00f3n de Empresas de Zonas Francas de Costa Rica (AZOFRAS) en alianza con la Promotora del Comercio Exterior de Costa Rica (PROCOMER), re\u00fane a <strong>m\u00e1s de 400 l\u00edderes empresariales, autoridades de gobierno y expertos internacionales<\/strong>.<sup><\/sup><\/p>\n\n\n\n<p id=\"p-rc_c2cce8832bbc49ab-27\">El foro empresarial analiza las transformaciones de la econom\u00eda global, el reordenamiento de las cadenas de suministro y las decisiones normativas que Costa Rica debe adoptar para continuar siendo un polo estrat\u00e9gico de Inversi\u00f3n Extranjera Directa (IED) de alto valor agregado.<sup><\/sup><\/p>\n\n\n\n<p><strong>Talento humano e impacto econ\u00f3mico del R\u00e9gimen de Zonas Francas<\/strong><\/p>\n\n\n\n<p>Durante el acto inaugural, los voceros de las entidades organizadoras destacaron la relevancia que tiene el talento humano como el principal activo diferenciador del pa\u00eds frente a competidores regionales e internacionales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generaci\u00f3n de empleo de calidad:<\/strong> El R\u00e9gimen de Zonas Francas alcanz\u00f3 un r\u00e9cord hist\u00f3rico de <strong>casi 200.000 empleos directos<\/strong>, ofreciendo salarios que en promedio duplican las remuneraciones del sector privado nacional.<\/li>\n\n\n\n<li><strong>Capital humano especializado:<\/strong> Las autoridades instaron a acelerar la vinculaci\u00f3n entre la academia y el sector productivo en \u00e1reas STEAM (ciencia, tecnolog\u00eda, ingenier\u00eda, artes y matem\u00e1ticas) para formar las habilidades profesionales del futuro.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;La competitividad al 2030 se define hoy. Los pr\u00f3ximos cuatro a\u00f1os marcar\u00e1n la pauta para determinar la capacidad del pa\u00eds para atraer y retener operaciones de alto valor agregado, generar empleo de calidad y llevar bienestar a las familias costarricenses&#8221;<\/em>, afirm\u00f3 Ronald Lachner, presidente de AZOFRAS.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p id=\"p-rc_c2cce8832bbc49ab-29\"><em>&#8220;Atraer inversi\u00f3n ya no depende \u00fanicamente de las ventajas que un pa\u00eds ofrece hoy, sino de su capacidad para responder a las necesidades del futuro. Costa Rica debe seguir fortaleciendo su talento, productividad e innovaci\u00f3n&#8221;<\/em>, complement\u00f3 Rafael Sayagues, socio director de Deloitte.<sup><\/sup><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Ejes estrat\u00e9gicos de discusi\u00f3n<\/strong><\/p>\n\n\n\n<p>La agenda del congreso articula sus ponencias y paneles alrededor de cuatro pilares conceptuales:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Eje Estrat\u00e9gico<\/strong><\/td><td><strong>Temas Clave en Debate<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>Competitividad y Productividad<\/strong><\/td><td>Costos energ\u00e9ticos, tarifas el\u00e9ctricas competitivas, cargas sociales y salarios en relaci\u00f3n con la productividad laboral.<\/td><\/tr><tr><td><strong>Cadenas de Suministro (Supply Chain)<\/strong><\/td><td>Reconfiguraci\u00f3n de estrategias corporativas, <em>nearshoring<\/em> y adaptabilidad geopol\u00edtica global.<\/td><\/tr><tr><td><strong>Tecnolog\u00eda e Inteligencia Artificial<\/strong><\/td><td>Digitalizaci\u00f3n, automatizaci\u00f3n de procesos productivos y nuevos modelos de relocalizaci\u00f3n de empresas.<\/td><\/tr><tr><td><strong>Gobernanza e Incentivos<\/strong><\/td><td>Herramientas regulatorias de nueva generaci\u00f3n e incentivos fiscales para captar nichos de mercado emergentes.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>El encuentro concluye reforzando la necesidad de consolidar una agenda de desarrollo de largo plazo, fundamentada en la articulaci\u00f3n del sector p\u00fablico, el sector privado y la academia para garantizar la sostenibilidad econ\u00f3mica del pa\u00eds.<\/p>\n\n\n\n<p>Por: Mauricio Bruno<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Costa Rica re\u00fane a m\u00e1s de 400 l\u00edderes globales para trazar el futuro de la inversi\u00f3n extranjera 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